Loanology Connect Privacy Policy

Effective Date: [Insert Date]
Last Updated: [Insert Date]

Loanology Lending Group LLC (“Loanology,” “we,” “us,” or “our”) is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, store, and safeguard information when you use Loanology Connect, including the Program Finder, borrower tools, Realtor portal, saved scenarios, contact forms, appointment scheduling, referrals, learning resources, and related services.

Loanology Connect is a preliminary mortgage screening and educational platform. It is not a mortgage application, underwriting decision, loan approval, commitment to lend, or rate lock.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Name
• Phone number, including mobile number
• Email address
• Mailing address or property location information
• State of residence
• Loan goal, including purchase, refinance, cash-out, or investment financing
• Property type, occupancy, number of units, and related property details
• Purchase price or estimated property value
• Requested loan amount and down payment information
• Existing lien or retained-loan information
• Credit score range
• Income or employment category
• Debt or affordability information that you choose to provide
• Veteran or military eligibility information
• First-time homebuyer status
• Information regarding gift funds, down payment assistance, hardship circumstances, ITIN status, or other financing considerations
• Saved Program Finder scenarios
• Realtor referral information
• Questions submitted through Ask Loanology
• Appointment and consultation requests
• Consent and communication preferences

The Program Finder is not intended to collect full Social Security numbers, bank account numbers, tax returns, credit reports, government identification, or other sensitive loan-application documents.

If these items are needed, Loanology may direct you to an approved secure mortgage application or document-upload process.

2. Information Collected Automatically

When you use Loanology Connect, we or our service providers may automatically collect information such as:

• IP address
• Browser type
• Device information
• Operating system
• Pages viewed and actions taken
• Referral source
• Session and authentication information
• Approximate location derived from IP address
• Error, security, and performance information
• Website usage and analytics data

We may use cookies, pixels, local storage, and similar technologies to operate the application, maintain sessions, improve performance, detect errors, and understand how users interact with Loanology Connect.

3. How We Use Your Information

We may use information collected through Loanology Connect to:

• Provide preliminary mortgage-program screening
• Identify programs that may warrant further review
• Display Potential Match, Conditional Match, or Preliminary Possibility results
• Save and retrieve Program Finder scenarios
• Respond to questions and inquiries
• Connect users with Loanology loan officers
• Schedule and confirm appointments or consultations
• Process Realtor referrals
• Manage borrower, Realtor, loan officer, and administrative accounts
• Maintain referral attribution
• Send requested service communications
• Create or update authorized CRM records
• Support mortgage application handoffs when requested
• Improve the Program Finder and user experience
• Maintain system security
• Detect fraud, misuse, or unauthorized access
• Maintain review, source, and audit records
• Comply with legal and regulatory obligations

Loanology Connect does not independently approve or deny mortgage loans.

Program screening results are generated using structured program rules and the information provided by the user.

4. Preliminary Program Finder Results

Program Finder results are informational and preliminary.

Results such as:

• Potential Match
• Conditional Match
• Preliminary Possibility

do not mean that you are approved for financing.

Final eligibility may depend on additional information and verification, including:

• Income and employment
• Assets
• Debts
• Credit history
• Property eligibility
• Appraisal
• Title
• Occupancy
• Loan purpose
• Underwriting requirements
• Lender guidelines
• Applicable state or federal requirements

Program terms and availability may change.

A licensed Loanology mortgage professional must review your complete circumstances before any financing determination is made.

5. Realtor and Partner Information

Authorized Realtors may use Loanology Connect to:

• Run hypothetical scenarios
• Submit named referrals when appropriate permission has been obtained
• Track permitted referral-status information
• Ask Loanology questions
• Access approved learning and resource materials

Realtors are not provided access to confidential lender identities, internal Loanology notes, lender account executive information, underwriting information, source documents, or another Realtor’s referral information.

When a Realtor submits a named referral, the Realtor is responsible for confirming that they have appropriate permission or authority to provide the consumer’s information.

6. How We May Share Information

We do not sell or rent personally identifiable information.

We may share information only as reasonably necessary to operate Loanology Connect and provide requested services.

This may include sharing information with:

• Customer relationship management providers
• Website and database hosting providers
• Authentication providers
• Appointment and calendar providers
• Email, phone, and text communication providers
• Mortgage origination or application systems
• Workflow and automation providers
• Analytics providers
• Technology, support, and security vendors
• Contractors or representatives involved in responding to your request

We may also disclose information:

• With your direction or consent
• To process or service a requested mortgage-related transaction
• When required by law, regulation, court order, subpoena, or regulatory authority
• To investigate fraud, security incidents, misuse, or legal claims

All service providers are expected to safeguard information and use it only as necessary to provide services to Loanology.

7. Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with third parties except as necessary to provide messaging services or comply with applicable law.

8. Confidential Lender and Internal Program Information

Loanology Connect contains confidential internal information used by authorized Loanology personnel.

This may include:

• Lender identities
• Lender reference numbers
• Account executive information
• Source documents and guidelines
• Internal program names
• Program-review records
• Internal notes
• Approval history

This information is restricted to authorized staff.

Borrowers and Realtors receive Loanology-branded public program information only.

9. GoHighLevel, ARIVE, and Other Integrations

Loanology Connect may connect to third-party systems used in Loanology’s operations.

GoHighLevel may be used to manage:

• Contacts
• Referrals
• Appointments
• Follow-up communications
• Workflow activity

ARIVE or another approved mortgage origination platform may be used when a borrower proceeds to an official mortgage application.

Automation or integration providers may transmit authorized information between systems.

Information processed by these systems may also be subject to the privacy practices of the respective providers.

10. Text Message, Phone, Email, and AI-Assisted Communications

If you provide your contact information and request communication, or separately opt in where required, you may receive communications from Loanology and its representatives by:

• Text message
• Telephone
• Voicemail
• Email
• Automated or AI-assisted communications where permitted by law

Messages may include:

• Inquiry follow-up
• Appointment scheduling and reminders
• Loan-related updates
• Referral updates
• Customer support
• Other service-related communications

If you separately opt in to marketing, messages may also include newsletters, promotions, or service updates.

Message frequency may vary.

Message and data rates may apply.

Consent to marketing communications is not a condition of obtaining mortgage services.

11. Text Message Opt-Out and Help

You may opt out of text messages by replying STOP.

After opting out, you may receive one final confirmation message.

For help, reply HELP or contact:

Loanology Lending Group LLC
Support@LoanologyLending.com
(972) 483-2911

12. Email Opt-Out

You may unsubscribe from promotional or marketing emails using the unsubscribe link included in the email.

You may also contact Loanology directly to update your communication preferences.

13. Cookies, Analytics, and Tracking Technologies

Loanology Connect may use cookies, pixels, analytics, and similar technologies to:

• Operate the application
• Maintain authenticated sessions
• Help users navigate the platform
• Measure performance
• Detect errors
• Protect against unauthorized access
• Understand website and application usage
• Measure marketing or conversion activity where applicable

Loanology may use third-party analytics services such as Google Analytics.

You may control cookies through your browser settings where available, although disabling cookies may affect application functionality.

14. Data Security

Loanology uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

Loanology Connect also uses role-based access controls to restrict confidential information.

Access to lender and internal program information is limited to authorized personnel.

However, no online transmission or storage system can be guaranteed to be completely secure.

15. Data Retention

Loanology retains personal information only for as long as reasonably necessary to:

• Respond to inquiries
• Provide requested services
• Maintain account and scenario history
• Maintain referral records
• Maintain consent and communication records
• Resolve disputes
• Maintain audit and compliance records
• Satisfy applicable legal and regulatory obligations

Lead or inquiry information may be retained for up to 24 months after the last interaction.

Customer, transaction, mortgage, compliance, or service records may be retained longer where required or appropriate for legal, regulatory, tax, compliance, or business-recordkeeping purposes.

16. Your Rights and Choices

Depending on applicable law and the nature of your relationship with Loanology, you may request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of certain information where legally permitted
• Withdrawal of optional marketing consent
• Closure of your Loanology Connect account

Some information may need to be retained for legal, regulatory, audit, fraud-prevention, or transaction-record purposes.

Loanology will use reasonable efforts to respond to privacy requests within 30 days where applicable.

17. Children’s Privacy

Loanology Connect is not directed to individuals under the age of 18.

Loanology does not knowingly collect personal information from individuals under 18 through Loanology Connect.

18. Fair Housing and Equal Opportunity

Loanology Lending Group LLC supports equal opportunity in housing and mortgage lending.

Loanology does not discriminate in mortgage-related services based on race, color, religion, national origin, sex, familial status, disability, or any other characteristic protected by applicable law.

Equal Housing Opportunity.

19. Third-Party Websites and Services

Loanology Connect may contain links to third-party websites or services.

Loanology is not responsible for the privacy, security, availability, or content of third-party services that it does not control.

Users should review the privacy policies of those services before providing information.

20. Updates to This Privacy Policy

Loanology may update this Privacy Policy periodically to reflect changes in:

• Loanology Connect
• Business practices
• Technology
• Legal requirements
• Service providers

Updates will be posted with a revised Last Updated date.

Where required by law, Loanology may provide additional notice or obtain additional consent before materially changing how information is used or shared.

21. Additional Financial Privacy Notice

This Privacy Policy describes Loanology Connect’s online data practices.

It does not replace any separate financial privacy notice that Loanology Lending Group LLC may be required to provide under applicable federal or state financial privacy laws.

Where applicable, Loanology may provide a separate financial privacy notice describing its collection and sharing of nonpublic personal information and any available consumer rights.

22. Contact Us

Loanology Lending Group LLC

NMLS #2757757

1017 N Bowen Rd, Ste B
Arlington, TX 76012

Email: Support@LoanologyLending.com

Phone: (972) 483-2911

Website: https://loanologylending.com

Equal Housing Opportunity